More orders isn’t the same as more profit.
A simple contribution calculation can change how you think about delivery growth.
A busy dispatch counter feels like progress. But order volume alone cannot tell you whether a delivery channel is helping the business.
Start with one order
Imagine a fictional order earning ₹300 before the costs below. Ingredients cost ₹95, packaging ₹15, channel commission ₹60, and restaurant-funded delivery ₹30.
That leaves ₹100 of contribution before fixed expenses and any costs not included. This is an illustration, not an industry benchmark.
Compare like with like
A direct order may avoid a channel commission, but it can still need delivery, payment handling, marketing, and support. Put those costs in the calculation.
A fair comparison uses the same portion sizes, consistent tax treatment, and actual restaurant-funded discounts.
Watch the constraint
If your kitchen is full, accepting more low-contribution orders may displace orders that contribute more. If you have spare capacity, the decision can look different.
Use one repeatable calculation
Contribution per order = order revenue − ingredients − packaging − channel fees − delivery − other variable costs.
Track the result by channel and daypart. Then make a specific decision: change an offer, revise a delivery area, simplify a dish, or improve preparation.
Start with the free delivery contribution calculator in the Eazeo toolkit. Its value is in making your assumptions visible.